News
Time Under Tension secures new clients amid rising AI demand
1+ day, 1+ hour ago (360+ words) AI agency Time Under Tension has secured new clients including Miele, Early Settler, and Amotiv as demand for practical AI solutions increases. The agency aims to help brands implement AI effectively rather than just providing strategic roadmaps. As brands seek…...
SenateSHJ partners with Humanova to address AI capability risks
5+ day, 22+ hour ago (510+ words) SenateSHJ and Humanova have formed a partnership aimed at helping organisations improve their AI capabilities while managing associated risks. This collaboration comes in response to recent corporate failures linked to inadequate AI implementation and workforce management. Reputation advisory firm SenateSHJ…...
Agencies say their AI is the difference: They are selling the wrong thing
1+ week, 6+ min ago (855+ words) Agencies are investing millions in AI platforms and marketing them as their competitive advantage, but they are all based on the same, rapidly improving frontier models. MC&V’s Vinne Schifferstein Vidal here observes that what agencies say and how they…...
Google's quiet move into social media measurement says a lot about where the web is heading
1+ week, 3+ day ago (1141+ words) This week, Google quietly introduced a revolutionary feature to its Search Console, the tool that web sites use to evaluate search performance. Site owners can now link and track the performance of their social accounts as well their web sites....
AI spells the end, but it doesn’t have to
2+ week, 3+ day ago (389+ words) Matt Plant, head behavioural science and ai thinker at Thinkerbell, argues that the way we capitalise “AI” gives it an unwarranted level of power in our society. Matt Plant wants you to think about the power of language “The limits…...
We can still save the media - but we need to rescue the whole broken ecosystem
2+ week, 5+ day ago (1758+ words) DPA chair Tim Duggan addressed last year's Publish conference Australia’s Great Barrier Reef is a unique and extraordinary eco-system that is currently under threat. Stretching 2,300 kilometres along our northeast coast, it’s home to over 2,500 individual reefs. From the tiniest of…...
World Out of Home Organization updates audience measurement guidelines
3+ week, 4+ day ago (537+ words) The World Out of Home Organization has launched Version 2.0 of its Global OOH Audience Measurement Guidelines, which includes contributions from measurement bodies across 28 territories. This update reflects significant advancements in audience measurement practices since the original guidelines were published in…...
Yahoo DSP launches Agent Network
1+ mon, 1+ day ago (217+ words) Yahoo DSP has launched the Agent Network, a framework connecting advertisers with AI-powered agents from various technology partners. This initiative is part of Yahoo DSP’s broader strategy to enhance advertising capabilities through interoperability and flexibility. Creative: Agentic framework to enable…...
M360: Sustainability shift drives emissions cuts without sacrificing performance
1+ mon, 2+ day ago (99+ words) SessionThe Sustainability Advantage: How Marketers Can Help the Planet & Future Proof Their BusinessDate27 May 2026, Carriageworks, SydneyADVERTISEMENT Be a member to keep reading Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and…...
'Industrialising uncertainty': Kopilot’s Kenny Hill warns AI is frying our brains
1+ mon, 3+ week ago (874+ words) Kopilot founder, Kenny Hill, closes the Futurist stage at Mumbrella360 day 1. AI has closed long-standing gaps in data, insight and creativity, but it is now overwhelming workers with a flood of choices that humans are ill-equipped to manage, Kopilot founder Kenny…...