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News
The Agent Debate Is Asking the Wrong Question
51+ min ago (446+ words) The conversation about AI agents in the enterprise has split into two camps, and both of them are wrong. One camp says agents are failing. The pilots looked good in the boardroom demo, went nowhere in production, and the whole…...
AI Across the Workflow: Take the 2026 Demand Gen Benchmark Survey
1+ week, 53+ min ago (287+ words) Artificial intelligence (AI) has moved from your test bench to your tech stack. The pilots are over. The experiments have graduated. AI now drafts your copy, scores your leads and reroutes your campaigns while you sleep, and it’s happening across…...
Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows
1+ week, 1+ day ago (363+ words) Demand Gen Report Corvic AI Launches V5 to Help Enterprises Turn AI Prompts Into Repeatable Workflows - Corvic AI’s V5 release moves enterprises beyond one-off prompts by turning AI interactions into automated workflows that execute continuously against live enterprise data. - The update adds…...
Three Signals That Make Your Brand Impossible for AI to Ignore
1+ week, 2+ day ago (816+ words) Wide-ranging, mass-produced content gets averaged into general AI answers rather than specific citations. That’s a problem. Two-thirds of surveyed B2B buyers use GenAI as much or more than search when researching vendors. If your brand isn’t cited, you’re effectively invisible. Showing…...
From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization
1+ week, 6+ day ago (678+ words) Innovation doesn’t spread by mandate. It spreads when proof of effectiveness inspires adoption. And it won’t stick unless the infrastructure is there to support it. By now we all know that. But even B2B brands that have taken the lesson to…...
Vidmob360 Looks to Bring Creative Intelligence Into the AI Advertising Era
2+ week, 6+ day ago (341+ words) Vidmob360 is a new platform from Vidmob that embeds creative data into the artificial intelligence (AI) systems, enterprise tools, and media workflows brands and agencies already rely on. Having defined the standard for creative data, Vidmob is now transforming how marketers…...
HubSpot’s Angie O'Dowd on How AI Is Redefining the Partner Role Beyond Implementation: DemandGenReport.com Q&A
3+ week, 3+ day ago (461+ words) Demand Gen Report (DGR): Angie, thanks for talking with us today. HubSpot’s report says the partner opportunity could reach $42B by 2030. What do you see as the biggest drivers behind that growth? DGR: The report frames ecosystems as “operating systems” in…...
What the World Cup Teaches Us About Peak Demand and How to Survive It
4+ week, 2+ day ago (470+ words) During Super Bowl LVIII in 2024, Paramount+ users reported crashes, buffering, and error codes that made the game difficult or impossible to watch. The issue likely was not capacity planning. It was coordination. When everyone requests the same information at the…...
Gong Unveils Industry-First Revenue Harness, Mission Big Dipper
1+ mon, 4+ day ago (243+ words) Gong recently released Mission Big Dipper, a new agentic execution layer and expanded capabilities across the Gong Revenue AI Operating System (AI OS) that is designed to solve the challenge of generic artificial intelligence (AI) tools that break in production…...
Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention
1+ mon, 1+ week ago (796+ words) On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry missed. A new line item appeared in the Tier III co op claim dropdown. It read: inride – Trade Agent AI. That is not a…...