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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
AI Natives Are Different
4+ week, 1+ day ago (865+ words) The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and every pitch. It’s…...
How AI Models Are Rewiring Your Brain
5+ day, 45+ min ago (675+ words) ChatGPT: Accumulation of cognitive debt when using an AI assistant for essay writing task" was conducted...reached AGI (artificial general intelligence), where AI can match human cognitive capabilities across virtually...
Almost All Social Media Pros Are Now Using AI Tools: Survey
3+ week, 2+ day ago (243+ words) AI use has grown among social media professionals, with 95% now using AI tools in their work, and 75% daily, according to...than human-made, up from 5% in 2025. The biggest AI tasks are writing copy (86%) and generating content ideas 84%. But AI use for…...
AI In The C Suite: Firms Say Errors Have Reached Their Boards, Audiences
1+ week, 5+ day ago (261+ words) Email teams testing AI should know that it is not completely trusted at the corporate level. A quarter of large companies have found AI errors that reached external audiences or their board,...reports in a new global study, “The Verification…...
What AI Engines Want From A Brand
4+ week, 1+ day ago (417+ words) Artificial intelligence (AI) engines want different things from one brand compared with another. Google AI Overviews uses social platforms for local and availability...in nearly every query, the data shows. Only 1% of AI engines do pay attention to local, especially…...
AI Adoption Accelerating While Performance Stalls
3+ week, 3+ day ago (401+ words) Marketing technology leaders have hoped artificial intelligence (AI) agents will alleviate some constraints, with 94%...return on investment (ROI) from basic generative AI applications, according to Gartner. Chris Willis,...futurist at Domo, pointed to some interesting data. AI's share of…...
Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
1+ week, 3+ day ago (654+ words) the "visibility" their brands have with AI chatbots -- and the sources they draw from -- a leading...consumer behavior is changing based on how they use AI. And they're using people to do it -- lots of...them. In a major repositioning…...
Leaders Must Make Plans To Usher In AI, Bill Gates Warns
2+ week, 3+ day ago (492+ words) Allen, issued a warning this week that artificial intelligence (AI) will lead to widespread unemployment and societal decline if world governments and AI labs do not take immediate action to prepare for the impact of the technology. “AI will either…...
Consumers Are Seeing AI Everywhere And Facebook Is Taking The Blame
4+ day, 20+ hour ago (103+ words) if you are already a member Consumers Are Seeing AI Everywhere And Facebook Is Taking The Blame Consumers are encountering artificial intelligence throughout social media, but Facebook...
Meta Hires Thinking Machines Lab Co-Founder For 'Superintelligence' Efforts
2+ week, 4+ day ago (219+ words) leading force in the development of cutting-edge AI systems. After working at OpenAI -- the founder of...2024 to co-found Thinking Machines Lab, an American AI startup valued at $12 billion. Indicative of the AI talent wars’ volatility, however, in January 2026...Metz planned…...