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News

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mediapost.com > publications > article > 417781 > rewiring-the-web-for-life-without-cookies.html

Rewiring The Web For Life Without Cookies

2+ day, 22+ hour ago   (822+ words) Autonomous functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this rewired world. The technological transition is not theory, but rather a way for brands to gain better targeting options from advertising…...

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mediapost.com > publications > article > 417770 > with-iphone-duo-apple-unfolds-a-new-chapter.html

With iPhone Duo, Apple Unfolds A New Chapter

3+ day, 15+ hour ago   (555+ words) Apple’s John Ternus may be new to the CEO role, but he's no stranger to the tech giant’s hype machine. And while the unveiling of the company’s new folding phone was long expected, he revealed plenty of surprises as he…...

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mediapost.com > publications > article > 417715 > googles-upgrades-to-ai-max-are-a-good-thing-anal.html

Google's Upgrades To AI Max Are A Good Thing, Analysis Says

5+ day, 12+ hour ago   (182+ words) Google’s upgrading of some search campaigns to AI Max is good news, The Drum writes in an analysis. The upgrade is occurring “whether the account owner read the email or not,” and there is no opt-out, The Drum says. The…...

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mediapost.com > publications > article > 417665 > google-advanced-ai-weather-forecasts-will-change-a.html

Google Advanced AI Weather Forecasts Will Change Advertising

1+ week, 21+ hour ago   (423+ words) Previously, weather targeting had operated via broad city or postal codes. Data from WeatherNext 3 will allows Google to target ads based on micro-climates such as a sudden rainstorm in one specific neighborhood while a neighboring suburb remains sunny. The blog…...

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mediapost.com > publications > article > 417678 > outage-hits-chatgpt-other-ai-platforms.html

Outage Hits ChatGPT, Other AI Platforms

1+ week, 2+ day ago   (122+ words) Several AI platforms, including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and X's Grok, were hit with an outage on Thursday, PC Magazine reports. ChatGPT’s problems began at around 10:30 a.m. ET, but OpenAI said it was fully operational by 1:25 p....

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mediapost.com > publications > article > 417651 > chatbot-traffic-rises-60-yoy.html

Chatbot Traffic Rises 60% YoY

1+ week, 2+ day ago   (453+ words) Websites have seen an increase of more than 60% in visits from artificial intelligence (AI) harvesting bots during the past 12 months, according to data released Thursday. Nina Gould, chief innovation officer at Forbes, told MediaPost last month that many bots will…...

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mediapost.com > publications > article > 417598 > google-gemini-campaign-how-to-dos-get-done-faster.html

Gemini Campaign: To-Dos Get Done Faster

1+ week, 4+ day ago   (293+ words) Newer technologies often need a boost to show people how to use them before they can gain traction and become household names. Google became a widely used verb meaning to search for information on the internet, with terms and phrases…...

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mediapost.com > publications > article > 417517 > phishing-in-the-waterworks-bad-actors-can-bring-d.html

Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems

1+ week, 4+ day ago   (234+ words) Don’t be surprised if a phishing email brings down our water or some other critical system. They are highly vulnerable, according a new report from Red Sift. Of those studied, 52% of water and waste organizations lack full DMARC (Domain-based Message…...

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mediapost.com > publications > article > 417598 > google-gemini-campaign-shows-how-to-dos-get-done-f.html

Google Gemini Campaign Shows How To-Dos Get Done Faster

1+ week, 4+ day ago   (293+ words) Newer technologies often need a boost to show people how to use them before they can gain traction and become household names. Google became a widely used verb meaning to search for information on the internet, with terms and phrases…...

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mediapost.com > publications > article > 417513 > ai-space-race-whats-the-impact-for-advertising.html

AI Space Race, What's The Impact For Advertising?

1+ week, 5+ day ago   (551+ words) Government and political backlash related to building data centers to support a growing need for energy and processing power to run AI has been accelerating rapidly into an intense, bipartisan populist movement. No one wants these gigantic buildings in their…...