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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
AI Space Race, What's The Impact For Advertising?
1+ week, 5+ day ago (551+ words) Government and political backlash related to building data centers to support a growing need for energy and processing power to run AI has been accelerating rapidly into an intense, bipartisan populist movement. No one wants these gigantic buildings in their…...
Ads Created By AI Could Cause Compliance Issues For Alcohol Brands
2+ week, 4+ day ago (98+ words) 08/26/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Ads Created By AI Could Cause Compliance Issues For Alcohol Brands - Regulatory Oversight, Tuesday, August 25, 2026 11:54 PM - Platforms Petition Court To Block…...
OpenAI Licenses Content From Yelp, Looks To Be Building Ad Network
3+ week, 1+ day ago (339+ words) OpenAI does not operate an ad network today, but some believe it is preparing to build one that will not operate in a traditional sense. Instead, it would act as a technical platform that thrives on real-time data and semantic…...
Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters
4+ week, 6+ hour ago (856+ words) In a potentially alarming early warning signal for TV’s national advertising currency, an advanced neuroscientific study on the impact that “second screens” and other distractions have on people’s ability to view and engage with television found that the presence of…...
BBDO New York, SAP Counter AI Fears With 'Better' Options
4+ week, 1+ day ago (132+ words) Humans often reject new technology — be it inoculation vs. leeches, purchasing a television, or an unwillingness to embrace the Internet. Enterprise software company SAP counters that resistance with Autonomous Enterprise, the company's vision for a more streamlined way to run…...
What AI Engines Want From A Brand
4+ week, 1+ day ago (417+ words) Artificial intelligence (AI) engines want different things from one brand compared with another. Google AI Overviews uses social platforms for local and availability signals. Between 11% and 14% of its transactional citations are near-me and store-hours prompts, according to data released this…...