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MarTech (Marketing Technology) refers to every technology that marketers use when they reach users; specific marketing scenarios include advertising, content.
- 188articles · 30d
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- Aug 18, 2026earliest in window
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- 304avg words
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News
AI Isn’t Just Accelerating Retail Media. It’s Exposing Its Gaps
4+ day, 7+ hour ago (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...
Innovid Expands NIVO With Meta Ads MCP Integratio
1+ week, 4+ day ago (202+ words) Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows Innovid, the leading omnichannel advertising platform, today announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO,…...
Salesforce and Anthropic Launch Claudeforce: The #1 AI Meets #1 AI CRM
1+ week, 6+ day ago (285+ words) Expanded partnership brings Claude’s reasoning together with the data, workflows, business logic, actions, and governance of the Salesforce platform to power trusted enterprise action directly in Claude One partnership, intertwining AI built with data built on trust The Claudeforce partnership…...
Sprout Social Makes Trellis AI Agent Generally Available
3+ week, 3+ day ago (376+ words) One month after Sprout Social (Nasdaq: SPT), the AI-powered Social Intelligence Platform, made Trellis, its proprietary agentic AI, available to every customer on every plan, a pattern is already emerging: social teams are putting it to work on problems far…...