News
Searching for humanity amid the synthetic—inside Gen Z’s response to AI
19+ hour, 34+ min ago (42+ words) Searching for humanity amid the synthetic'inside Gen Z's response to AI'Ad Age Searching for humanity amid the synthetic'inside Gen Z's response to AI BarkleyOKRP is opening an office in the Big Apple as it plans a broader national expansion....
Stop asking what AI can make—start asking what should exist
2+ day, 34+ min ago (44+ words) Stop asking what AI can make'start asking what should exist'Ad Age Stop asking what AI can make'start asking what should exist A homemade song drew creator remixes, thousands of comments and millions of views'without any ad spend from the soda…...
AI ads of the week: Brands skewer the slop
5+ day, 1+ hour ago (35+ words) AI ads of the week: Brands skewer the slop'Ad Age AI ads of the week: Brands skewer the slop Marketers from Pacsun, Tarte and Crocs offer best practices for finding sales success on TikTok Shop....
Emerging technology trends from CES brands and agencies need to know about
5+ day, 20+ hour ago (43+ words) Emerging technology trends from CES brands and agencies need to know about'Ad Age Emerging technology trends from CES brands and agencies need to know about Publicis" LiveRamp deal has ramifications for its rivals, which have made big data moves over…...
What 16 ad tech leaders predict about AI and CTV signals for 2026
1+ week, 1+ day ago (45+ words) What 16 ad tech leaders predict about AI and CTV signals for 2026Ad Age What 16 ad tech leaders predict about AI and CTV signals for 2026 From AI worlds to IRL experiences, industry leaders forecast how creativity, culture and craft will evolve this…...
Nvidia’s quiet ad tech deals point to its next big move in AI
1+ mon, 2+ week ago (55+ words) PubMatic and Next Net strike deals with Nvidia, the biggest name in AI computing, to improve the speed of ad tech and programmatic. Nvidia's quiet ad tech deals point to its next big move in AI The General Motors brand…...
Google adds its Nano Banana AI image generator to its ad platform
1+ mon, 3+ week ago (52+ words) Google's image-generation model, Nano Banana, has a pro edition that is open to brands to create their advertising assets. Google adds its Nano Banana AI image generator to its ad platform Google's image-generation model, Nano Banana, has a pro edition…...
The best AI activations of 2025—and what marketers can learn from them
1+ mon, 3+ week ago (60+ words) From notable examples of AI-generated creativity to breakthroughs in agentic marketing, custom brand models and more. The best AI activations of 2025and what marketers can learn from them Amazon just gave more details about its plans for ads in its shopper…...
How the MRC is preparing AI standards for media measurement
2+ mon, 1+ week ago (69+ words) The Media Rating Council is developing comprehensive AI standards to address six key use cases in media measurement, with a focus on governance, bias, explainability and accountability. How the MRC is preparing AI standards for media measurement A molecular biologist…...
How Behr Paint is redesigning its website for AI search
2+ mon, 2+ week ago (40+ words) Behr is making its content more AEO-friendly while also offering website experiences that it hopes will continue to draw in traffic as it responds to ChatGPT and Google AI. How Behr Paint is redesigning its website for AI search...